Client-centered means listening.
Listening means we can design programs that meet men where they are—physically and emotionally.
"Being client-centered means engaging men in a way that is meaningful to them. Johnson & Johnson is proud to bring our long history and expertise in consumer insights and marketing to help find and treat more young, asymptomatic men. Being consumer- and patient-centered is at the very core of who we are. We are leveraging our culture and capabilities to ensure MenStar strategy, programs, and demand-generation activities consistently connect with the men we need to reach to break the cycle of infection."
Anna Caravaggio
Global Head Consumer-Centered Strategy and Innovation, Global Public Health, Johnson & Johnson
What Men Told Us
Men do not show their true anxieties in the clinic...
MenStar innovations are informed by research funded by the Bill & Melinda Gates Foundation and the Maverick Collective, via a project called “Breaking the Cycle of Transmission: Increasing Uptake of HIV Testing, Prevention, and Linkage to Treatment Among Young Men in South Africa.” What we learned is that men put on a mask. Of toughness. Even of indifference.
What Men Told Us
... and so, clinicians often do not connect with men.
Clinicians see this outer face. They are not trained to know that there is great vulnerability beneath the mask.
2,200 conversations in South Africa alone
What Men Say
Watch
Watch the Frank Dialogues film
Created by Jhpiego, PSI and Dogs on the Run, this film shows first hand what men experience with the health system.
The Data
Download the primary research.
